Girl, it’s nothing new when we say that real, tangible, non-tokenistic diversity and representation in fashion is fucking limited. Ugh. No one deserves to feel like their body is an outlier and the easiest, most effective way to start to make real change in this industry is to show clothes and lingerie on models who don’t all look the same!
We’ve been on this journey for a little while now and we still have so much further to go. So we were fucking excited when the babes over at We Are Living Cute proposed a collab! The idea was super simple; gather together models of all different shapes, sizes, ethnicities, ages, sexualities, abilities and gender identities; put them in some damn gorgeous, body-positive lingerie from some kickass brands and snap a photo. Easy. And exactly the type of content we want to be seeing on our Instagram!
Enter THIS photo:
The response has been overwhelmingly positive and our DMs have been going off with babes asking us for more details. So we reached out to Jaimie and Lori from We Are Living Cute to hear a little bit more about the We Are Everybody Project:
Can you tell us a bit about We Are Living Cute?
We Are Living Cute started after an idea Jaimie had, to start blogging about self-love and body positivity, she then approached Lori to join forces and do it together. We both have a bit of a presence in the Instagram world, especially in the body positive space (we’re also really great friends outside of the internet), so we make a perfect team. We Are Living Cute is a community of body positivity, self-love and acceptance, a place for people to learn and grow and fall in love with themselves.
What was the motivation behind the We Are Everybody Project? What did you hope to achieve?
Our motivation started as frustration in campaigns we’ve been exposed to our whole lives. We wanted to change the narrative of what Australian bodies actually look like. We just wanted to show those bodies who aren’t represented that we see them, that they’re valid and they deserve a seat at the table. We wanted to start a discussion around representation and diversity and I think we’ve been really successful in that.
Why did you want Silent Arrow to be one of the brands included in the shoot?
Both of us really love Silent Arrow’s pieces and Jaimie walked in one of your shows so you were a brand that came straight to mind when we started discussing brands to contact!
What has been the reaction to the shoot?
Extremely positive as a whole, of course there are always going to be people who don’t agree or have something negative to say, but overall the reaction has been incredible. Completely mind blowing to be honest. We’ve received a lot of private messages both on our Instagram and Facebook of people simply thanking us for putting together the campaign, for putting ourselves (and of course our models) out there. We’ve had daughters sending the campaign to their mothers or vice versa. We’ve even had teachers reaching out to us to talk at their schools about self-love and body positivity.
What does the future of representation in lingerie look like to you?
We think most companies need to expand their size range, but also show real representation of what their customers look like in their pieces, not just the smaller end of their sizing. People who wear lingerie come in so many different shapes and sizes, they deserve to know how they’ll look in a piece before they purchase.
Photographer: Michelle Jarni Model: @saltypatra"I am someone who suffered from quite extreme anorexia and I am a survivor of having an eating disorder. I recovered and I learnt to love myself. It’s been many many years but it’s been the most rewarding thing that I have ever done.
It’s nice to see what bodies look like in the wild, instead of this very like prepackaged, prepared idea that is sold to us and given to us” - Ella (27, Australian, Size 10)
Photographer: Michelle Jarni Model: @amelioratingmylife“I am disabled, I use mobility aids, sometimes my condition is invisible, sometimes I need to use crutches, sometimes I need to use a wheelchair if I’m out for long periods of time. I’m also trans, and non-binary and I go by they/them pronouns and I think it’s really important, especially young kids have someone in the media that is like them. With my disability or chronic illness, sometimes I get symptoms that cause me to lose large amounts of weight very rapidly, it’s very confronting adjusting to a new body shape so suddenly, whether I’ve got a feeding tube in my nose or I’m this weight or that weight, trying to it’s adjusting to my new normal, whatever weight that may be” - Amelia (24, non-binary, Eurasian, Size 12)