New year, new rules: babe, we’re changing shit up!
We reviewed our designs and came to the conclusion that we’ve been a little… safe. Which is totally not on considering we aim to be anything but!
Truth be told, we’ve never strayed from the old faithful: black. Like, ever. Every bra, every knicker, every damn bikini: BLACK. No shade, no tea – it’ll always be our go-to – but where’s the harm in a splash of colour?
Colour is striking, emotive, powerful and bold as hell: just like you. So the time came to make our selections, and colour just made sense. Tbh, you've been asking for it too 😉
Guuurllll, meet So Down (Emerald, Amber & Black), Royal (Emerald - avail in Feb) and Dreamin' (Blue); the hot as hell pops of colour your knicker draw has been vying for.
Cool, calm and creative AF.
A soon as the first samples of the drop landed on our desks, we were hella inspired. We wanted more, and we knew there were creative queens out there that could DELIVER (and damn well at that).
Naturally, we reached out to Louisa Cannell, Charlotte Allingham, Sophie Rose Brampton and Cindy Nelson: four freakin talented digitial creatives that we'd been admiring on the 'gram, BIG TIME! We challenged each babe to give us their take on our newest pieces - the brief was simple: use colours that inspire you, illustrate empowered women, and make our new pieces POP. In return, we promised equal pay and CREDIT where it's due (seems like a no-brainer, but to soooo many, it's not).
And omg babe, we couldn't be happier with the results. Like, at all. Keep scrolling to lay your eyes on these beauties 😍
Busted Dreamin' - Blue
"I am an illustrator and designer living in Brooklyn, New York. I love working hard, spending time with my family, watching cooking tv shows, exercising to feel strong, and reading, especially young adult novels. I am still early in my illustration career so I am always experimenting, trying new colour combos, and looking out into the world for inspiration."
"I have had the pleasure of learning from a number of badass creative women. Many of them showed me that good ideas and good careers donʼt magically fall into place, you have work for them and work through them. I feel a responsibility, in a positive way, to help others if they ever need it from me. So many women took chances on me, gave me advice, and opened doors for me. I look forward to paying that back to others."
"I feel like a badass right now, when I get to work with brands that empower and inspire women."
So down - Green
"My name is Charlotte Allingham, I am a Wiradjuri woman currently living in Naarm. I am an illustrator."
"There are a lot of things that inspire me... but the people around me are the most inspiring people that I have ever met, and the injustice and horrid treatment of First Nation's people fuels a lot of what my art is, and the connection we have to each other."
"There is a sense of responsibility [that comes with being a female creative] but that just comes with being female in a very male dominated space. I think sticking to your morals. Don't put yourself below others, and talk to them from your truth."
Sophie Rose Brampton
So Down - Amber
"My name is Sophie Rose Brampton, I am a contemporary illustrator and artist who loves to draw women! I create digital pieces around the themes of sexuality, the female nude and women's rights. I use bright, bold colours throughout to hopefully bring people some happiness and comfort."
"I'm inspired by confident and unapologetic female and non binary people and love to inspire confidence in others to help them become their best selves. I fuel my creativity with imagery of beautiful, unique women and lots of colour!"
"I want women to view my page and feel sexy because they've found someone with a similar skin tone or body shape who is rocking a nude. I feel responsible to show representation and diversity and I'm here for the responsibility. I think as a female creative my main goal is to empower other women to be 100% their sassy selves and never apologise!"
"I think there's a long way to go for female artists to receive the representation they deserve... being labelled as a 'female artist' people sometimes take you less seriously than a man who is just an Artist- imagine if we started saying 'male artist' that just wouldn't happen."
Busted Royal - Emerald
"My name is Cindy Nelson and I’m the lady behind @cindylovesthis. I am a storyteller, visual creative & illustrator, #The40YearOldMillennial and all-round girl for hire."
"I love beautiful images, but I want the viewer’s head to race and mind to wander, and give a little glimpse of how I’m feeling to come through and shine... It may be cryptic, it may be universal, but that’s how I tell a story - just for you - and whether you respond to the visuals or the words, I’m always excited to share a part of my world through my art."
"My female POV is at the heart of what I do. I wear my heart on my sleeve, for better or worse, and its not that I feel like this is a singularly female experience, but I know I have been 100% shaped the most in my life by film and tv, and what romance is ‘meant’ to look like according to Hollywood. I’m proud of being a romantic; it makes me warm, and thoughtful, naive and vulnerable, all very important traits to me as a female creative. However, I can only hope, and I’m so happy to be seeing it already, that there are more and more female creatives with the voices to create new romantic narratives for our new women of the future to see a broader and more realistic representation of love, romance, our bodies, feelings, experiences and choices."